Microsoft MSN adCenter opens its doors
May 4th, 2006 by Jason Roe. Post is filed under Business, Marketing, Web Design & Development.
If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
The search giant Microsoft has opened its doors for its msn advertising program adCenter. I signed up today to check out what all the talk was about and was pleasantly surprised. Some of the highlights for advertisers include Location specific adverts, specific day of the week and specific time of the day advertising.
The interface is really easy to use, however it only accessible via Internet Explorer. There is also a requirement for a €5 euro credit card verification fee to verify your credit card.
I found some of the tools quite interesting, the site allows you to Import or export ads via csv. This allows you to quickly update your campaigns. The Keyword research tools allow you to see Traffic Trends, Age and Gender, Wealth Index, Lifestyle, Geography. The only problems I can see about this feature is that it’s not location specific so you get a lot of US generic information.
As far as I can see the adverts themselves are only available on msn.com and not yet available on the localised search engines such as msn.ie. If you want to check adCenter out yourself surf over to http://adcenter.msn.com/
If you enjoyed this post, make sure you subscribe to my RSS feed!
May 4th, 2006 at 9:49 pm
Hey, thanks for the link to adCenter and for posting your thoughts on the new program. I guess this means Microsoft is serious about making a run at Google’s virtual monopoly on the market. I wonder if adCenter’s features will allow Microsoft to cut into AdSense somewhat.
May 15th, 2006 at 6:37 pm
I bet Microsoft has a chance to dent their market share …
June 2nd, 2006 at 2:08 am
I’m looking forward to see how much competition MSN will give google yahoo etc.
We’ll know in about six months.